Privacy Policy

Last updated: 25 June 2025

1. Introduction

Pernox Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://pernox.co.uk or use our AI consultancy services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

  • Contact information (name, email address, phone number)
  • Company information (company name, job title, industry)
  • Information provided during consultations
  • Communications and correspondence with us

2.2 Information We Collect Automatically

We collect minimal technical information automatically when you visit our website, including:

  • Basic technical information (browser type, device information, operating system) for website functionality
  • Essential cookies for website functionality and security
  • Server logs for security and performance monitoring

We do not use third-party analytics services or tracking cookies. All data collection is limited to what's necessary for website functionality and security.

3. How We Use Your Information

We use your information to:

  • Provide AI consultancy services and support
  • Respond to your inquiries and communications
  • Improve our website and services through analytics
  • Understand website performance and user behavior
  • Send relevant business communications (with your consent)
  • Comply with legal obligations
  • Prevent fraud and ensure website security

Analytics and Website Improvement

We use analytics data to understand how our website is used, which pages are most popular, where visitors come from, and how we can improve user experience. This helps us optimize our content and services to better serve our clients and potential clients.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Legitimate interests: To operate our business and provide services
  • Contract performance: To fulfill our service agreements
  • Consent: For marketing communications (where applicable)
  • Legal obligation: To comply with applicable laws

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information with:

  • Trusted service providers who assist in our operations
  • Professional advisors (lawyers, accountants)
  • Law enforcement when required by law

Third-Party Services

We use the following third-party services that may process your data:

  • Hosting Services: Website hosting and content delivery
  • Email Services: Communication and support services
  • Security Services: Website security and DDoS protection

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erase your data ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent

To exercise these rights, contact us at info@pernox.co.uk.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Client project data is retained for up to 7 years after project completion.

9. Cookies and Tracking

Our website uses cookies to enhance user experience and analyze website performance. We use the following types of cookies:

  • Essential Cookies: Required for website functionality and security
  • Functional Cookies: Remember your preferences and improve experience

We do not use analytics or tracking cookies. You can control cookie preferences through your browser settings. For detailed information about the cookies we use, see our Cookie Policy.

10. Contact Information

For questions about this Privacy Policy or to exercise your rights, contact us:

Email: info@pernox.co.uk

Address:

17A Springvale Terrace
Kensington, London, W14 0AE
United Kingdom

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated revision date.